One of the best multi store ecommerce platforms Ebay is going to expand its click and collect service across Europe. During one year of the service operation in the US, eBay saw its customers collect 1.5 million parcels from Argos, the UK store chain. Now the multi seller platform eBay is entering new partnerships to boost its presence in Europe.
Paul Todd, eBay’s senior vice president for Europe, reports that the click and collect service is becoming the main method of order delivery to customers. eBay started working with Argos in 2013 offering the ability for customers to pick up their orders in the Argos stores. And since then they have covered over 750 stores across the UK. Click and collect is used by over 160,000 merchants worldwide.
Click and collect is becoming one of the most popular delivery methods indeed. And not only the multi-vendor e-commerce platform eBay notices that. For example, more than 50% of all orders placed with John Lewis department stores in the UK were picked from the store. And the popular electronics shop chain in France, Darty, reported that 20% of all online sales were collected in the store on the 4th quarter. They said that it was a double increase compared to the previous year.
Consumer from Europe prefer to pick orders themselves rather than waiting for home delivery with a risk of missing the order on its way. Thus, click and collect becomes a bigger priority for online stores. And eBay says that this delivery method allows them to grow their seller base and increase their product range.
Mintel, a research company, expects that 17% of all online orders will be picked at stores. And an increased effort from the multi shopping platform eBay to accommodate its customers in the UK wouldn’t be a surprise after all, because eBay sales grow faster in the UK than in the US, where eBay’s losing its ground to Amazon.
Now there’s a surplus space in the British supermarkets and this is a great opportunity for eBay to expand the click and collect delivery. On of the options could be partnering with Home Retail Group, the Argos parent company. If this happens, eBay customers will be able to pick up their orders at the Homebase DIY stores. There are also rumors that the multi seller platform eBay is testing a service that allows sellers to drop off items at Argos stores.