JD.com Officially Enters Europe

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JD.com, one of the biggest Chinese online multi seller marketplaces, is ready to compete with the virtual multi-store platform Amazon in Europe. Next year, the company is going to launch its shopping multi vendor platform and the delivery service in France. Germany and the UK are next.

The Chinese multi-store shopping mall wants to be everywhere across the Europe and its journey starts in the most active ecommerce markets—France, Germany, and the UK.

France will become the door to Europe for JD. The company plans to invest 1 billion euros within two years to launch the shopping mall and the delivery in France. JD’s competitor, Amazon, said that, since 2010, it has invested 15 billion euros in Europe in six years’ time.

Also JD plans to launch its first research center in Europe. It will be the second research center outside China. It will be headquartered in the UK. They will focus on the researches of AI and big data. This month the JD CEO met with UK Prime Minister Theresa May. Liu said that JD.com will sell over 2.2 billion euros of UK goods to Chinese consumers in the next 2-3 years.

JD differs from its main competitors – online multi seller marketplaces Alibaba and Amazon. JD established its own logistics network which enables faster delivery. In Europe JD plans to also partner with local carriers though. Liu said: “Our efficiency mostly comes from the management technology of our logistics. We built our logistics to be online from day one. […] Companies like DHL built their systems on decades-old technology, it’s very hard for them to overturn their systems overnight.”

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Yan Kulakov

Yan is a content manager for CS-Cart, the shopping software development company. Yan is a passionate writer and editor. He knows how to explain complex things in easy words and cares about his readers.

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