A Local Circles survey
says that the problem of fake or counterfeit products is still vital for online buyers. According to the survey, even the leading virtual marketplaces are not completely safe. The respondents state that they had received fake products on Snapdeal —12%, on Amazon—11%, Flipkart—6%.
According to the most customers the top faked products are perfumes and fragrances, as well as fashion apparel, bags, sport goods, and shoes. The counterfeit products problem is relevant for both consumers and online shopping mall owners since almost 80% of Local Circles' surveyed said that not only marketplaces should accept returns and make refunds on fake products but also pay a penalty.
Both virtual shopping centers and online sellers try their best to be trustworthy. But for an average Joe all online retailers are seen as a whole. So if there's even a single black sheep selling fake products, the entire web marketplace is perceived as fraudulent.
Dealing with enormous volume of products can be really challenging for a multi vendor website owners to make quality checks on every product they sell.
The most obvious solutions are to block fraud sellers and again to have a peer-review system. Filing cases, blocking sellers and investing into the integrity of the shopping mall is what Amazon does.
Let's summarize what we can do with it:
- Get rid of fraud sellers
- Implement reviews and rating system
- Ask for certificates of authenticity
- Take legal action and go to the court
- Monitor warehouses if possible